Request Demo

G2 + LeanData: Clean Data and Actionable Insights standard

Nowadays companies are able to access data almost instantaneously. What they aren’t necessarily getting, though, is accurate data and insights that fast. Now, don’t get me wrong – this data is valuable, but if it isn’t clean, accurate, or in the hands of the right rep, chances are it’s collecting dust, instead of helping you meet the business goals you bought that data for in the first place. Luckily, there is a solution that does provide clean data and actionable insights almost instantly, and it’s the G2 + LeanData Integration. What does the integration do? So you’ve got your G2 Buyer Intent – the valuable customer data telling you what companies are looking at your product profile, your competitors’ profiles, and your category. ...

Continue Reading

Rewriting the Rules of Engagement standard

Ask any marketer to name their biggest ABM challenge, and you’ll probably hear some variant of “understanding which of our accounts are engaged, and how deeply.” There is no question that having complete and accurate insights into account engagement and activity is vital for go-to-market success, but it has been an elusive goal for many companies. Happy to say, all of this changes with today’s launch of LeanData Engagement. As Eric Wittlake, senior analyst at TOPO Research, puts it: “In order to deliver an end-to-end customer experience, B2B organizations need a comprehensive view of activity and engagement. Unfortunately, many companies have only partial or siloed views into this engagement.” Cobbling together disparate Salesforce reports requires a lot of error-prone spreadsheet work that is ...

Continue Reading

LeanData Q&A with Daniel Carpenter, VP of GTM Operations at VMware Carbon Black standard

LeanData Customer VMware Carbon Black Wins Prestigious Forrester SiriusDecisions 2020 ROI Honor for Revenue Operations Transformation  Cybersecurity leader VMware Carbon Black was recognized for its pioneering Revenue Operations (RevOps) business initiative in the 2020 Summit Return on Integration (ROI) Honors program from Forrester SiriusDecisions. The annual award spotlights business-to-business (B2B) organizations that have achieved strong sales, marketing and/or product alignment, and have improved company performance as a result. Dan will present his award-winning RevOps transformation story in a keynote presentation today (May 6th) at the 2020 Summit event. LeanData: First of all, Dan, congratulations! This is a big industry recognition for you and your team. Dan Carpenter: Yes, thank you! We’re very excited to have our Revenue Operations success story recognized on such a big stage ...

Continue Reading

4 Rockin’ Reasons to Attend LeanData’s Rockstars from OpsStars Virtual Event standard

Are you ready to ROCK your revenue strategy? Don’t miss LeanData’s Rockstars from OpsStars virtual event taking place in less than two weeks! It’s a kick**s, valuable, virtual event going down from the comfort of your house/office on Tuesday, March 24 from 9am -12pm PT. Featuring 6 sessions, 1,000+ participants, and 10 partners, Rockstars from OpsStars will not disappoint. Here are some of the top reasons for attending this star-studded virtual event. 1. Get inspired by B2B industry thought leaders When it comes to generating revenue, we have you covered. Learn the latest Revenue Operations strategies and tactics for aligning teams, managing data, automating processes and growing your business. Check out the line up: How to Rock Your Revenue Operations Strategy - Everyone is talking about ...

Continue Reading

LeanData Named Leading Vendor for Technologies in Sales and Marketing Tech Stack standard

Lead-to-Account Matching and Routing among the most impactful technologies for go-to-market leaders at high-growth companies, says TOPO Research SUNNYVALE, Calif., March 19, 2020 — LeanData, the leading provider of Revenue Operations solutions, was named the leading vendor for Lead-to-Account Matching and Routing in TOPO Research’s annual sales and marketing technology reports. Additionally, the go-to-market leaders polled by TOPO rated Lead-to-Account Matching and Routing among the technologies that deliver the greatest business impact and user satisfaction. Lead-to-Account Matching and Routing technology automates the process of associating sales leads, contacts and opportunities with the correct accounts in CRM, and provides the rules to efficiently route them to the right sales rep or other internal contacts. “Leads are the lifeblood of every organization – yet if they’re not effectively managed once generated, ...

Continue Reading

The Rise of Revenue Operations standard

Operations roles within sales, marketing and customer success have become so pervasive in B2B that sometimes we forget how new they are. Yet modern Ops are relatively novel – and still evolving. LeanData has had a front-row seat to this evolution, and right now we are witnessing the next major evolutionary advance, detailed here in the State of Revenue Operations 2019 – the largest study ever conducted on the fast-emerging Revenue Operations (RevOps) model. Historically, organizations implementing operations have typically done so within organizational silos – hence, Ops in Sales, Ops in Marketing and Ops in Customer Success. But as these dedicated functions evolved, we started noticing that our most successful customers had Ops teams that worked closely together across organizational boundaries ...

Continue Reading

Build a Growth Stack, Not a Tech Stack standard

Tech stacks are the tools that marketing and sales use to reach out to customers and track results. They form the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the next steps that your team needs to take to efficiently nurture a lead, close the deal or grow the account. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have haphazardly developed over time. When adding a new tool to the stack, systems teams consider how the tool will interact with other existing tools. But they ignore the more fundamental question: can this tool propel the ...

Continue Reading

Round Robin is Much More than Equal Distribution standard

When I think of the challenges of equal division, I always remember a story I read in kindergarten. In that story, two cats who were unable to divide a piece of bread equally seek help from a monkey. The monkey, being a monkey, leverages the situation and wins the whole bread for himself. The moral of the story may be a little different, but it reminds me that equal divisions are tough to implement. And more so in sales than anywhere else. Ask any Sales / SDR Manager or Sales Ops person and they will fear the words “your Round Robin isn’t fair”. Even though round robin lead distribution sounds fairly simple - just assign everyone an equal amount of leads ...

Continue Reading

Marketing Attribution: Models That Succeed standard

Marketing attribution isn’t just for marketing’s benefit. In today’s sales and marketing landscape, attribution tends to be an isolated marketing exercise, with KPIs, processes and results confined to and developed in the marketing organization. Consequently, that means sales often distrusts marketing-generated leads, and has to do some digging of its own for the full picture … which isn’t a one-day job, and certainly isn’t preferable compared to making more calls. Meanwhile, the wider organization relies on suboptimal marketing campaigns which aren’t fully optimized for revenue, because the pipeline data in their CRM isn’t accurately connected to lead gen. Enter LeanData Marketing Attribution With high-accuracy lead-to-account matching, LeanData helps your marketing-generated leads get linked to Salesforce accounts, and then to pipeline and revenue. And with LeanData Routing, ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!