---
title: "Buying Groups: The Next Evolution of ABM "
id: "22453"
type: "page"
slug: "buying-groups-the-next-evolution-of-abm"
published_at: "2024-07-23T18:00:54+00:00"
modified_at: "2025-11-26T16:43:32+00:00"
url: "https://www.leandata.com/buying-groups-the-next-evolution-of-abm/"
markdown_url: "https://www.leandata.com/buying-groups-the-next-evolution-of-abm.md"
---

BUYING GROUPS

# Next Evolution of ABM

Buyers don’t buy alone. That’s why your go-to-market strategy needs to capture, manage, and orchestrate every buying group member across the entire buyer journey.

## Talk to a Buying Groups Expert

# LEADS ARE TOO SMALL. ACCOUNTS ARE TOO BROAD. BUYING GROUPS ARE JUST RIGHT.

Utilize the data you *already* have to engage all of the right people on the buying committee before they sink your deal. LeanData unlocks the power of an opportunity-centric model by leveraging the industry’s best matching and orchestration capabilities to align your GTM execution with the buyer journey.

[Join the Conversation](https://www.linkedin.com/groups/14428906/)
[Learn About Buying Groups](https://www.leandata.com/buying-groups-resource-center/)

## THE RESULTS SPEAK FOR THEMSELVES.

### Increased Conversions

“Delivering a verified Buying Group to sales results in a 20% to 50% improvement in conversion rates.” (Forrester)

### Better Experience

67% of companies that implement a structured Buying Group motion observed an improvement in customer experience metrics.” (Gartner)

### Faster Sales Cycle

“Businesses report a 30% reduction in the sales cycle when using Opportunity-focused strategies.” (HubSpot)

## AND YOU CAN ORCHESTRATE IT WITH LEANDATA.

Collaborate smarter with real-time data and insight on every Buying Group member. Drive engagement, track progression, and uncover more opportunities for your organization through intelligent GTM orchestration.

### Buying Groups Blueprint

## Determine the impact and ROI of Buying Groups at your organization.

[See More](https://leandata.com/platform/buying-groups/blueprint/)

### Leverage existing opportunity data to build your business case for Buying Groups

### Uncover trends from past opportunities to optimize your GTM strategy

### See how each buyer impacts revenue across the buyer journey

### Buying Groups Edition

## Automate and scale your Buying Groups motion within your CRM.

[See More](https://leandata.com/platform/buying-groups/edition/)

### Leverage AI to identify Buying Group members and the role each person plays in every opportunity

### Manage and visualize complex buyer journeys for every Buying Group

### Equip your reps with full context to unlock the power of deeper connections

# Learn More From the Experts

[eBook The Authoritative Guide to Buying Groups This comprehensive guide to buying groups contains everything you need to know about this…](https://www.leandata.com/resources/authoritative-guide-to-buying-groups/)
[Customer Story Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy With the support of LeanData, Palo Alto Networks’ Buying Groups motion demonstrated a significant…](https://www.leandata.com/resources/palo-alto-networks-sees-revenue-increases-with-buying-group-strategy/)
[Buying Groups Buying Groups & Intent Signals: Creating an Operational Pilot in 3 Steps Discover how a Buying Group strategy can boost your revenue. TechTarget CMO John Steinert shares a…](https://www.leandata.com/blog/creating-a-buying-groups-pilot-in-3-steps/)