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Measuring ROI with Lead-to-Account Matching & Routing

New digital B2B buyers are demanding change from marketers and sellers. The result, however, is growing complexity in go-to-market (GTM) strategies across Marketing, Sales and Customer Success organizations, and it has pushed native Salesforce functionality to its very limits.

To overcome tedious, time-consuming, and error-prone manual processes, Salesforce administrators and RevOps professionals (including Sales Ops & Marketing Ops) are turning to automated lead-to-account matching and routing solutions.

In a study of LeanData customers by Hobson & Company, interviewees made note of consistent lead-to-account (L2A) matching and routing challenges across industries and organizations. In general, the two universal GTM challenges are:

1. Inefficiencies across Marketing, Sales and Customer Success.
2. Delays and inaccuracies in lead routing.

Ultimately, Operations professionals seek LeanData automation solutions to streamline GTM operations and drive revenue growth

Download this easy-to-browse eBook to review eight GTM challenges, their corresponding automated solutions, and the return on investment (ROI) case for each.