Press Releases


LeanData Unveils New Go-to-Market Analytics Solution to Help Unleash Greater Revenue-Generating Potential in B2B

LeanData Engagement offers actionable insights into customer and prospect engagement for more aligned and impactful ABM strategy across sales and marketing

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LeanData™ Expands Executive Team, Adding Two Seasoned Leaders To Fuel Revenue Growth
January 10, 2019

SUNNYVALE, Calif., January 10, 2019 - LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, announced today the company has expanded its executive leadership team with the appointment of their first Chief Customer Officer, Rachael McBrearty and Vice President of Finance, Larry Cheng. McBrearty joins LeanData from Cisco, where she recently led the Global Customer Insights & Customer Experience division. Cheng joins LeanData from Arimo, Inc. (recently acquired by Panasonic Corporation), where he recently served as Director of Finance.

Leading Industry Event for Ops Leaders Shaping The Future of Revenue Operations
July 23, 2018

SUNNYVALE, Calif., July 24, 2018 - LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, today unveiled the expanded Ops-Stars 2018 agenda, featuring breakout sessions, workshops, and an additional executive keynote, bringing together Sales and Marketing leaders.

LeanData Announces 3rd Annual Ops-Stars Conference
June 18, 2018

SUNNYVALE, Calif., June 18, 2018 – LeanData, the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint.


News Articles

Fix Your Marketing Data Problem So You Can Get on With Work
July 18, 2018 –

If your company is like most organizations, one of your biggest headaches is your database. Underpinning everything the sales and marketing departments do, a database can make or break your growth. Yet databases often get very little attention.

LeanData Adds Muscle to Marketo Accelerate Ecosystem as a Strategic Partner
May 9, 2018 –

The Strategic Alliance Between Marketo and LeanData Empowers High-Growth Companies to Streamline the Buying Experience and Accelerate Time to Revenue in the Marketo Accelerate Ecosystem


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