---
title: "2024 OpsStars Awards: Lead Management Transformation <1,000 Employees"
id: "26834"
type: "resources"
slug: "2024-opsstars-awards-lead-management-program-teikametrics"
published_at: "2024-09-11T21:26:08+00:00"
modified_at: "2025-11-04T22:56:37+00:00"
url: "https://www.leandata.com/resources/2024-opsstars-awards-lead-management-program-teikametrics/"
markdown_url: "https://www.leandata.com/resources/2024-opsstars-awards-lead-management-program-teikametrics.md"
excerpt: "Get the scoop on Teikametrics' cross-functional project known as the \"Foundation Initiative\" and see how they increased conversion efficiency."
taxonomy_topic:
  - "Lead Management"
  - "OpsStars"
  - "OpsStars 2024"
  - "Scheduling"
taxonomy_role:
  - "Digital Transformation"
  - "Information Technology"
  - "Marketing"
  - "Operations"
  - "Sales"
taxonomy_content_type:
  - "eBook"
---

eBook

# 2024 OpsStars Awards: Lead Management Transformation <1,000 Employees

[Download PDF](https://www.leandata.com/wp-content/uploads/2024/09/OpsStars-2024-Awards-Ops-Stories-Lead-Management-Program-Transformation-of-the-Year_Teikametrics.pdf)
[View PDF](https://www.leandata.com/wp-content/uploads/2024/09/OpsStars-2024-Awards-Ops-Stories-Lead-Management-Program-Transformation-of-the-Year_Teikametrics.pdf)

OpsStarsOperationseBook

The 2024 OpsStars Award Winner for The Lead Management Program Transformation of the Year for organizations with less than 1,000 employees goes to:

**Teikametrics**

Members from [Teikametrics’](https://www.teikametrics.com/)
 RevOps, Sales, and Marketing teams joined forces to create a cross-functional project, known as the “Foundation Initiative.”

This cross-functional team created an action plan to address their GTM issues and align Sales, Marketing, and RevOps on a unified strategy that would tackle inefficiencies at each stage of the funnel.

The work of the Foundation Initiative was a great success. Teikametrics improved [data quality](https://www.leandata.com/blog/improve-salesforce-data-quality-speed-to-lead-with-leandata-cloudingo-integration/)
 by clearing out 1,100 outdated lists in Hubspot, over 39,000 outdated or invalid Contacts across HubSpot and Salesforce, and 11,000 duplicate accounts.   
  
Creating a universal lead capture form streamlined previously complex lead capture and enabled a reliable automated booking process.

Positive outcomes include:

- 17% increase in conversions from event Leads.
- +133% year-over-year increase in MQL-to-Opportunity conversion efficiency.
- [Automated meeting bookings](https://www.leandata.com/platform/scheduling/) , freeing up a dedicated resource to monitor.

**Congratulations Teikametrics!**