---
title: "2025 OpsStars Awards: Lead Management Transformation >1,000 Employees"
id: "39433"
type: "resources"
slug: "2025-opsstars-awards-lead-management-transformation-samsara"
published_at: "2025-10-08T15:09:41+00:00"
modified_at: "2025-10-08T15:09:44+00:00"
url: "https://www.leandata.com/resources/2025-opsstars-awards-lead-management-transformation-samsara/"
markdown_url: "https://www.leandata.com/resources/2025-opsstars-awards-lead-management-transformation-samsara.md"
excerpt: "Discover how Samsara's Marketing Operations team centralized routing, improved speed and visibility, driving faster response times, higher conversion rates, and stronger pipeline growth."
taxonomy_topic:
  - "Lead Management"
  - "OpsStars"
  - "OpsStars 2025"
taxonomy_role:
  - "Operations"
taxonomy_content_type:
  - "eBook"
---

eBook

# 2025 OpsStars Awards: Lead Management Transformation >1,000 Employees

[Download PDF](https://www.leandata.com/wp-content/uploads/2025/10/OpsStars-2025-Awards-Ops-Stories-Lead-Management-Program-Transformation-of-the-Year-Over-1000-Employees_Samsara.pdf)
[View PDF](https://www.leandata.com/wp-content/uploads/2025/10/OpsStars-2025-Awards-Ops-Stories-Lead-Management-Program-Transformation-of-the-Year-Over-1000-Employees_Samsara.pdf)

OpsStars 2025OperationseBook

The 2025 OpsStars Award Winner for The Lead Management Program Transformation of the Year for organizations with greater than 1,000 employees goes to:

### Samsara

Samsara’s Marketing Operations team took on the challenge of rebuilding a homegrown [lead management](https://www.leandata.com/resources/enterprise-guide-to-choosing-lead-management-software/)
 system that had become too fragile and slow to support global growth.

The team launched a full-scale transformation, centralizing lead routing with LeanData, improving visibility with real-time Salesforce and Tableau dashboards, and equipping Account Development Representatives with AI-powered tools like SamsaraGPT and Conversica for faster follow-up.

The new system not only stabilized global operations but also created a clear process for lead routing and accountability. The result is a scalable, data-driven foundation that supports [faster response times](https://www.leandata.com/platform/speed-to-lead/)
, higher conversion rates, and continued business growth.  
  
**Operational Result**s

- MQL conversion rate doubled to 12%
- 54% year-over-year pipeline lift in FY26Q1
- SLA attempted rates increased by 80 percentage points
- Routing “dead-ends” reduced from 10% to under 3%

### Congratulations Samsara!