---
title: "Campaign Member-Based Routing with LeanData"
id: "1666"
type: "resources"
slug: "campaign-member-based-routing"
published_at: "2022-02-05T05:45:47+00:00"
modified_at: "2025-11-04T22:58:04+00:00"
url: "https://www.leandata.com/resources/campaign-member-based-routing/"
markdown_url: "https://www.leandata.com/resources/campaign-member-based-routing.md"
excerpt: "Automatically route your Salesforce Leads and Contacts based upon their engagement with your campaigns and provide additional, campaign-related context to your GTM teams with LeanData routing."
taxonomy_topic:
  - "Lead Management"
  - "Lead Routing"
  - "Marketing"
  - "Operations"
  - "Revenue Orchestration"
  - "Tech Stack"
taxonomy_role:
  - "Marketing"
  - "Operations"
taxonomy_content_type:
  - "Solution Brief"
---

Solution Brief

# Campaign Member-Based Routing with LeanData

[Download PDF](https://www.leandata.com/wp-content/uploads/2022/02/Campaign-Member-Based-Routing-solution-brief.pdf)
[View PDF](https://www.leandata.com/wp-content/uploads/2022/02/Campaign-Member-Based-Routing-solution-brief.pdf)

OperationsSolution Brief

Your Leads and Contacts in Salesforce regularly engage with your marketing campaigns, but that campaign engagement information often isn’t used to improve routing decisions or buyer conversations. The result is suboptimal assignment and distribution of Leads and Contacts to representatives for priority follow-up activities.

In this solution brief, learn how [LeanData Routing](https://www.leandata.com/platform/)
‘s campaign member-based routing feature allows you to automatically assign and manage leads based upon their engagement with your campaigns.