---
title: "ChowNow’s Custom Object Routing Strategy"
id: "36656"
type: "resources"
slug: "chownows-custom-object-routing-strategy"
published_at: "2025-07-02T17:11:48+00:00"
modified_at: "2025-07-14T13:42:35+00:00"
url: "https://www.leandata.com/resources/chownows-custom-object-routing-strategy/"
markdown_url: "https://www.leandata.com/resources/chownows-custom-object-routing-strategy.md"
excerpt: "In this clip, Jordan Lambesis from ChowNow explains how her team routes 14 different custom objects in LeanData to orchestrate seamless customer onboarding."
taxonomy_topic:
  - "Revenue Orchestration"
taxonomy_role:
  - "Operations"
---

Resources

# ChowNow’s Custom Object Routing Strategy

Revenue OrchestrationOperations

In this clip, Jordan Lambesis shares how ChowNow orchestrates complex onboarding projects using LeanData, ensuring that every task is assigned intelligently. Using a powerful combination of branching decision nodes, variables, and round robins, the ChowNow team routes 14 custom objects to ensure that every customer onboarding is streamlined and straightforward.

Want more? Catch the [full webinar replay here](https://www.leandata.com/resources/leandata-customer-spotlight-chownow/)
.