---
title: "Navigating New Markets With ABM: A ServiceMax Case Study"
id: "1755"
type: "resources"
slug: "navigating-new-markets-with-abm"
published_at: "2020-08-05T17:07:28+00:00"
modified_at: "2025-11-04T22:58:15+00:00"
url: "https://www.leandata.com/resources/navigating-new-markets-with-abm/"
markdown_url: "https://www.leandata.com/resources/navigating-new-markets-with-abm.md"
excerpt: "Find out how ServiceMax is navigating new markets through the use of Account-Based Marketing (ABM)."
taxonomy_topic:
  - "Account-based"
  - "Marketing"
  - "Operations"
taxonomy_role:
  - "Marketing"
  - "Operations"
taxonomy_content_type:
  - "Webinar"
---

Webinar

# Navigating New Markets With ABM: A ServiceMax Case Study

Account-basedMarketingWebinar

Find out from Emily Kono (Field Marketing Manager, LeanData) and Pat Oldenburg (VP, Demand Marketing & Operations) on how ServiceMax is navigating new markets through the use of Account-Based Marketing (ABM).

View this on-demand webinar to gain insights on:

- Current market challenges and how ABM can help overcome them
- How ServiceMax is leveraging LeanData in its ABM strategies