---
title: "Busting Silos: Snowflake’s Unified, Account-Based Motions at Scale"
id: "9213"
type: "resources"
slug: "osconf-2023-busting-silos-snowflake"
published_at: "2022-09-19T15:10:00+00:00"
modified_at: "2025-11-04T22:57:12+00:00"
url: "https://www.leandata.com/resources/osconf-2023-busting-silos-snowflake/"
markdown_url: "https://www.leandata.com/resources/osconf-2023-busting-silos-snowflake.md"
excerpt: "Through a combination of account prioritization, digital advertising and highly targeted SDR prospecting, Snowflake experiences 2X to 4X increases in SDR efficiency. Hear from Travis and Hillary as they describe a unique approach to account-based marketing they’ve coined “One-Team GTM.”..."
taxonomy_topic:
  - "OpsStars 2023"
---

Resources

# Busting Silos: Snowflake’s Unified, Account-Based Motions at Scale

OpsStars 2023

Through a combination of account prioritization, digital advertising and highly targeted SDR prospecting, Snowflake experiences 2X to 4X increases in SDR efficiency. Hear from Travis and Hillary as they describe a unique approach to account-based marketing they’ve coined “One-Team GTM.” Learn from Travis and Hillary as they share plays and strategies from their recently published book, **Busting Silos**.

**Session takeaways**:

- Learn how to activate sales and marketing as one go-to-market team,
- Gain an understanding of the tactics that make account-based marketing successful at scale.
- Understand how to use data to orchestrate revenue plays.

- [Hillary Carpio, Snowflake](https://www.linkedin.com/in/hillarycarpio/)
- [Travis Henry, Snowflake](https://www.linkedin.com/in/travisjhenry/)