LeanData’s integration with Salesloft allows a user to route prospects to the right reps.
Slack has transformed business communication– it’s the platform where work can happen.
Expertly target and engage high-value accounts when they’re ready to buy.
LeanData’s integration with Outreach allows a user to route prospects to the right reps.
Many of the processes intended to drive pipeline are failing today. Leads enter a workflow, get vaguely “scored” as an MQL based on early behavior, and then are lobbed over to sales—often prematurely—to do the heavy lifting. Not only is this ineffective, but it’s detrimental to any business’s bottom line.
WHAT YOU’LL LEARN IN THIS GUIDE:
Pitfalls and inefficiencies of current pipeline strategies.
Impact of a rapidly-evolving and increasingly-ungated buyer journey.
Strategies for building an effective, high-converting pipeline.
A roadmap for CMOs to own and optimize pipeline orchestration.
As the starting point for lead generation, marketing is well positioned to drive changes that can increase revenue, boost conversion, and foster greater alignment and collaboration with sales. In other words, it’s marketing’s time to shine.
There’s a common perception that marketing sends junk leads, highly unlikely to convert. This creates a vicious cycle of wasted spend and mistrust. It can also create false confidence when it works well temporarily. This begs the question: Who then is responsible for ongoing quality pipeline?
The buyer for high-consideration, sales-led purchases is typically a group of decision-makers who enter the buying cycle at different times. What can marketing do to adapt?
AAs more teams reconsider SDR/BDR roles, rep profiles, assignment processes, tech stacks and more, it’s easy to get lost in sales structure rather than buyer needs. Who should represent the voice of the customer as go-to-market strategies evolve?
