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Introducing LeanData

Simple, Accurate & Actionable Account Insights Learn More

LeanData provides the market’s first Revenue Operations platform for accelerating revenue and growth in B2B. Standing at the center of Salesforce CRM, LeanData’s Lead-to-Account Matching, Routing, Engagement and Marketing Attribution solutions orchestrate and automate the go-to-market process to help revenue teams close more deals and drive more revenue, faster.

Accelerating Revenue Across All Industries







Recognized As An Industry Leader

What Is Revenue Operations?

According to SiriusDecisions, B2B businesses that align their revenue engine grow 12 to 15 times faster than their peers and are 34% more profitable. Companies that create a revenue operations function drive unified alignment of their sales, marketing, partner, and customer success teams. Adopting a Revenue Operations strategy helps unify people, data, and processes across their Go-To-Market (GTM) teams.

LeanData – The Revenue Operations Platform

Accelerate time-to-revenue and drive growth

Go-To-Market Planning

Build dynamic GTM plans that are always accurate and up-to-date as execution happens. Break the plan into geos, business units, and territories and ensure you execute to plan.

Go-To-Market Execution

Deliver on any GTM route – inbound, outbound, ABM, or channel. Connect data to the right people by orchestrating a smooth flow of leads, contacts, accounts, opportunities or any other Salesforce object.


Go-To-Market Analytics

Ensure your GTM plan and execution are always optimized. Create the most accurate view of campaign performance using a common dataset that both Sales and Marketing can trust.



A Revenue Operations Platform that Integrates Seamlessly with Your Tech Stack

Accelerate revenue with a growing ecosystem of matching and routing integrations.

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LeanData is driving a major foundational shift in how we prove marketing’s revenue contributions, fine-tune our spend, and make a case for an increased marketing budget. Dave Anderson VP of Global Marketing
LeanData was able to help UserTesting’s sales ops team quickly visualize their lead flows and iterate on-the-fly as needed. All after a quick and easy same-day deployment. Alec Davis Director of Business Systems
User Testing
LeanData enables us to capture all of our [sales and marketing] data and helps our executives to spend our money in the most effective way possible. Laura Kornacka Sr. Sales Operations Manager
Financial Force
The LeanData-G2 Crowd integration helps our reps know which of their target accounts are now in advanced stages of research and consideration. We use it as a strong influencer in how we pursue these accounts. Tod McCormick CRO

Insights from LeanData

8 Ways to Unlock the Power of Engagement Data

Learn how to utilize engagement data to penetrate target accounts, align teams and drive scalable growth.

Live Product

Join us to experience LeanData’s matching, engagement, routing and attribution products in action.

TOPO Marketing Technology Report

Discover why LeanData is the leading vendor in lead-to-account matching and routing.

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