Introducing LeanData for Buying Groups. The Orchestration you need in order to sell the way that businesses buy.

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BUYING GROUPS

Target and Engage Buying
Committees to Win More Deals

Collaborate smarter with real-time data and insight on every Buying Group member.
Drive engagement, track progression, and uncover more opportunities for your organization.

Buying Groups BlueprintBuying Groups Orchestrator

Goodbye Leads,
Hello Committees

Stop treating buying committees as a single entity. Understand every person and their impact on your sales cycle to target your GTM efforts at scale. Bring every buyer along on the full purchase journey.

BUYING GROUPS BLUEPRINT

Build Your GTM Strategy on a Foundation of Data

  • Analyze patterns in all historic opportunities to retroactively identify Buying Group members
    and roles
  • Evaluate touchpoints and contacts, determine who and what has successfully influenced the sale for any product line or business need
  • Define the ROI of the Buying Group motion with baseline metrics and ongoing measurement

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LeanData Orchestrator software forming a B2B Buying Group with many members
BUYING GROUPS ORCHESTRATOR

Operationalize and Automate Your Buying Group Strategy

  • Automate the creation, tracking and management of Buying Groups without requiring changes to sales processes
  • Leverage AI to identify and assign roles to Buying Group members throughout the opportunity lifecycle
  • Summarize the engagement and influence of every buying group member with a Journey Tracker for every deal

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LeanData Orchestrator software creating a B2B Buying Group lead scoring model

Identify Winning Patterns with LeanData Blueprint

Leverage historical sales patterns to identify key Buying Group members and roles, assess influential touch points, and build data-driven Buying Groups that enhance your GTM strategy.

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