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Routing Rules:
B2B Marketing and Sales Blog

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Actionable Data: A Seamless Integration of ZoomInfo into LeanData

Learn how the seamless integration of ZoomInfo into LeanData’s lead routing platform empowers reps to engage with confidence, build contextually-driven rapport and close more deals, faster.

Coaching for SDR Success – Present & Future

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Leveraging RevOps to Better Unit Economics

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How Revenue Operations Empowers SDR Success

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The Future of the Modern Revenue Engine: A Recap of OpsStars 2021

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Using the MEDDPICC Methodology for Winning Sales Strategies

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Tuning Marketing Ops to Drive Marketing Efficiency & Effectiveness

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Dreamforce 2021: Day 2 Recap

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Dreamforce 2021: Day 1 Recap

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Using Integrated Slack Notifications to Increase Speed to Lead

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Your Dreamforce 2021 To-Do List

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Guiding the First Step of the Buyer Journey with Lead-to-Account Matching

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All-Star Sessions & Speakers @ OpsStars: Powering the Modern Revenue Engine

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Selecting the Best Automations for Your GTM Processes

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The Minimum Viable Data Point as Key Criteria in Your Data Management

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Does Your Salesforce Instance Feel a Little Slow?

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Problems in the Pipeline: Why the Difference Between Pipeline & Forecast Matters

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Building the Mission-Critical Sales Stack for SDR Success

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Speed Wins! How Speed to Lead Creates a Sustainable Competitive Advantage

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5 Sales Development Trends to Watch in 2021

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“Tastes Great! Less Filling!” Speed to Lead vs. Data Accuracy … Can We Have Both?

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Round Robin’s Role in Effective Lead Management

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Salesforce Lead-to-Account Matching, the Easy Way

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The Modern Rules of Lead Response Time

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Building a High-Performance SDR Team

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Hiring a World-Class SDR Team

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Managing SDR Productivity with SLAs

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Improving B2B Marketing Conversion Rates with SLAs

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Customers Speak Out on Lead-to-Account Matching & Routing

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The Revenue Engine Podcast: An Interview with Evan Liang of LeanData

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Speed to Lead: Speed is the Key to Lead Conversion

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11 ABM Questions Answered with Engagement Data

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Avoiding Common ABM Roadblocks

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The Best Kept Secret to Supercharge Your SDR Tech Stack

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The Key to ABM: Sales and Marketing Alignment

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Orchestrating & Automating ABM in Salesforce

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Aligning Your Revenue Team for ABM Success

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Bridging the Gap Between RevOps & IT

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Account-Based Marketing in Salesforce

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Salesforce Lead Distribution Best Practices

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Scaling Enterprise Growth with LeanData Routing Multi-Graph

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Creating a CRM Data Strategy for Your Revenue Success

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Winning the Relay Race of Your Go-to-Market Motions

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Using Engagement Analytics to Drive ABM Success

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What Are Lead Assignment Rules in Salesforce?

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Lead-to-Account Matching & Routing Grows to be Mission-Critical

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Developing an Effective B2B Lead Management Strategy

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The Past, Present, and Future of Ops (OpsStars 2020 Recap)

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3 Tips for B2B Marketing Data Management

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Can’t Miss Speakers at OpsStars 2020

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3 Traits of Great B2B Lead Management

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