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All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams

Webinar LeanData Customer Spotlight: ChowNow
LeanData Customer Spotlight: ChowNow

Get an inside look at how ChowNow uses LeanData to accelerate every step of the customer journey – from rapid lead response to efficient customer onboarding. 

Video Transform Your GTM: Orchestrating Revenue with Buying Groups Edition
Transform Your GTM: Orchestrating Revenue with Buying Groups Edition

Discover how Buying Groups Edition gives full visibility into enterprise deals, improves CRM accuracy, and drives multi-threaded pipeline growth.

Video Marketing Profs Demo Day: Buying groups Edition demo with LeanData
Marketing Profs Demo Day: Buying groups Edition demo with LeanData

In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales, Marketing, and RevOps full visibility into the actual people driving enterprise decisions.

Webinar Rethinking the MQL: The Rise of Buying Group Strategy in ABM
Rethinking the MQL: The Rise of Buying Group Strategy in ABM

Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.

Video Driving Revenue with Buying Groups: LeanData Demo Day
Driving Revenue with Buying Groups: LeanData Demo Day

Watch this RevGenius Demo Day session to see how LeanData’s Buying Groups Edition helps revenue teams engage full buying committees and drive more accurate pipeline inside Salesforce. Senior Solutions Consultant Rob Deutsche walks through a 7-step Buying Group Journey to show how top GTM teams turn signals into smarter, faster deal cycles.

Webinar From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy
From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy

Learn how to evolve your B2B go-to-market strategy by shifting from MQLs to ABM and Buying Groups. Featuring insights from LeanData, Forrester, and Demandbase.

Webinar Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups
Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups

Learn how B2B leaders from Palo Alto Networks and Siemens successfully transformed their marketing strategies from lead-centric to buying group approaches. Discover practical insights on change management, tech stack evolution, and measuring success in this expert panel.

Webinar LeanData Customer Spotlight: Affinity
LeanData Customer Spotlight: Affinity

In this webinar, Raheel Alam, 3x LeanData Admin, Certified Expert, and OpsStar of the Year shared how he’s using LeanData to build out a signal-based architecture.

Webinar Best Practices for Scale and Efficiency in RevOps
Best Practices for Scale and Efficiency in RevOps

Is your revenue team struggling with lead routing inefficiencies, data fragmentation, or slow response times? This webinar features three RevOps executives who shared proven strategies to overcome these challenges and build more predictable revenue streams.

Webinar LeanData Customer Spotlight: Rebuy Engine
LeanData Customer Spotlight: Rebuy Engine

Watch this on-demand webinar to learn how Rebuy is using LeanData to power seamless onboarding, customer success management, and expansion opportunities—ensuring no customer slips through the cracks.

Video 2025 GTM Trends: What the Best-in-Class Are Doing Differently
2025 GTM Trends: What the Best-in-Class Are Doing Differently

2025 GTM strategies - same old playbook? Doubt it. The best are already evolving. AI is no longer just a buzzword, MQLs are fading, and new success metrics are taking over. So, what should you measure? And how do you align your teams for real growth? We’ve got the insights.

Webinar What’s New With LeanData: Product Edition | January 2025
What’s New With LeanData: Product Edition | January 2025

Watch as the LeanData Product team walks through the latest updates to the Revenue Orchestration Platform and BookIt in What's New With LeanData: Product Edition