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All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
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Video
GTMX: Driving the Next Decade of Revenue | OpsStars 2025 Keynote
Learn how the next decade will reshape revenue teams through buyer-driven strategies, AI-powered automation, and full-funnel orchestration across the entire customer lifecycle.
Demo
Building a Connected GTM Motion With LeanData
At ReVolt Demo Day, LeanData’s Mike Madsen and Rob Deutsche showed how Intelligent GTM Orchestration helps revenue teams connect buyer signals, automate actions, and align marketing, sales, and RevOps.
Video
Organizing Graph Layouts with Pivot Nodes
If you have a disorganized graph with crossed lines, this video will teach you how to use a pivot node to create clean lines.
Video
Redefining Revenue Operations with AI & Buying Center Strategies
In this AI-packed OpsStars session, NVIDIA shows orchestration improves data, routing, and seller engagement for postive GTM impact.
Video
Standardizing Field Values with Data Tables
Learn how to perform mass data standardization using Data Tables in this Tips and Tricks video.
Video
Beyond the Buzz: Real AI for Marketing Ops
Discover a practical roadmap from LLM productivity to AI-assisted automation for Marketing Ops. See use cases, lessons, and how to start.
Video
The Buying Group Revolution at Palo Alto Networks
Palo Alto Networks’ Marketing Operations leaders share how they operationalized buying groups at enterprise scale—shifting beyond MQLs to orchestrate complete buying committees.
Video
How to Build Your Brand for the LLM Era
Learn how Marketing and Ops teams can win AI answers, shrink time-to-shortlist, and scale AEO with reviews, FAQs, and intent signals.
Video
Buying Groups Success: How to Start Small & Build Momentum
Forrester’s Amy Hawthorne shares a practical playbook to operationalize buying groups and improve conversions using the stack you already have.
Video
Telling the GTM Story That Wins Over Boards and the C-Suite
Boards don’t just want numbers, they want proof of disciplined execution. Hear how RevOps experts structure their GTM updates to build trust, show progress, and secure confidence for what’s next.
Video
Post-Sale Power Plays: Aligning GTM Around the Customer Journey
Learn from this OpsStars 2025 panel on aligning GTM post-sale with AI, incorporating feedback loops, and incentives to grow NRR.
Video
Tech That Sells: Automating Momentum Across the Funnel
Learn how AI automation, CPQ, and buying-group data reduce friction across the funnel and speed time to revenue.