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Revenue Orchestration Platform

All your revenue tools, all in one place

LeanData is the vital connective tissue between the people, data, and activities that drive your revenue growth

Unlock new opportunities with Revenue Orchestration

Transform buyer signals into buying decisions. Coordinate the plays between people, data, and activities related to leads, opportunities, accounts, and renewals. Extend the power of Revenue Orchestration to your existing revenue tech stack, evoking actions across all systems for one seamless process.

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1,000+

World-class customers

5k+

Game changers in the LeanData community

10+

Years of continuous innovation

Connect signals to relevant data

Unlock complete context around every buyer signal that enters Salesforce, enabling revenue teams to engage with confidence.


95% accuracy on every match, for any object
50%+ increase in signals matched to accounts
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Connect signals to relevant data

Operate with precision and ease

Automate assignments and updates of Salesforce records at scale according to any business logic using a drag-and-drop interface to design and deploy automation.

80% reduction in ops time routing data
20% more revenue saved due to accurate routing
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Eliminate ambiguity and extract more value

Use sophisticated capabilities for handling new and existing records in your CRM to prevent dirty data from impacting your revenue teams.


90% reduction in duplicate leads
70% reduction in time spent triaging leads
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Eliminate ambiguity and extract more value

Full visibility at every step

View and optimize revenue operations with detailed logs of every automated decision and action.

82% reduction in lead response times
25% increase in inbound lead conversions
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Full visibility at every step

Operate with precision at any scale

Confidently match buyer signals to other CRM records with 95% accuracy — with no required configuration — and customize tiebreakers for further accuracy and routing.


  • Match new and updated records with accounts and other data in Salesforce to maximize CRM value
  • Provide immediate visibility of record matches to reps, eliminating time spent on researching or cleaning data
  • Reference data on any matched record to make the most accurate assignments and updates
Operate with precision at any scale

Simplify and accelerate complex selling

Design and deploy automation for any business logic at scale using a drag-and-drop interface.


  • Automatically assign and update Salesforce records in real time or in batch
  • Route records according to assignment models like Round Robin, Territory, and explicit users 
  • Automate with a drag-and-drop visual flow-builder to route new, updated, and imported records
Simplify and accelerate complex selling

Maximize the value of all your data

Use sophisticated capabilities for handling new and existing records in your CRM to prevent dirty data from impacting your revenue teams.


  • Automatically identify duplicate buyer signals and merge them with existing records
  • Process immediate or recurring data batches with existing automation or specific processes
  • Control user access with fine-grained permissions and automatic Salesforce assignments 
Maximize the value of all your data

Orchestrate with complete transparency

View and optimize revenue operations with automated SLA tracking and detailed logs of every automated decision and action.


  • Enhance coordination with detailed reports on every automated match, decision, and result
  • Track custom SLAs, automatically logging total completion time and compliance with each SLA
  • Analyze Revenue Orchestration data with out-of-the-box Salesforce reports and LeanData reportable data objects
Orchestrate with complete transparency

Orchestration Benefits

Improved speed-to-lead

Streamline sales and marketing operations

Eliminate manual developer processes, custom code, and tech debt with no-code automation. Make changes in moments not months.

Unrivaled operational transparency

Connect each buyer with the right rep

Coordinate buyer signals with your unique go-to-market plays across every stage of the sales cycle and multiple teams.

Increase customer engagement

Increase customer engagement

Create the right move for each revenue moment and infuse intelligence into third-party app sequences.

Highly rated in all the right places

1,000+ top-ranking companies rely on LeanData to simplify their buyer journeys and accelerate time to revenue

G2
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Salesforce
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TrustRadius
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“Where do I start! I am in RevOps and I cannot do my job or create good processes without LeanData. It has helped us get leads and contacts to the right place faster. It has reduced wrong lead routing which costs time for reps but also in getting timely answers to customers. LeanData takes a lot of manual work out of our to-do list.”

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Tin M., Director of Revenue OperationsEnterprise(> 1000 emp.) [from G2]

Power up your revenue engine with our suite of integrations

Reimagine how teams and tools work together with integrations and workflows that move in one seamless process

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Resources for revenue professionals

The LeanData Resource Center connects community with content to help revenue team stars shine

eBook
2022 Inbound & Outbound Sales Pipeline Performance Benchmarking Report

LeanData, in collaboration with Atrium, Clearbit, Modern Sales Pros and RevOps Squared, conducted research throughout July and August, 2022 to benchmark inbound & outbound pipeline performance.

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See LeanData in action

Learn how to modernize your Revenue Orchestration to fuel buyer interactions and growth

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  • Automate the end-to-end revenue process
  • Facilitate and accelerate your company’s growth
  • Gain better visibility and control over your process
  • Increase sales productivity and close more deals