Last year, eight years after LeanData pioneered the Lead-to-Account (L2A) Matching and Routing software solution space, the technology was officially recognized as a software category by analysts like TOPO (now part of Gartner) and others, notably the peer-to-peer review site, G2.

However, make no mistake, this is no fledgling technology category – it’s been working to solve for customers’ go-to-market (GTM) challenges for the better part of a decade! The recognition, though, is a significant validation of what LeanData and its customers have worked tirelessly to create, and it brings further attention to the problems solved by automated lead-to-account matching and routing.

Recently, G2 released its quarterly Grid® Report for Lead-to-Account Matching and Routing for spring 2021, and LeanData is proud to be recognized by customers as the category Leader. Check out the new infographic below, The Rise of a Software Category: Customers Speak Out on Lead-to-Account Matching & Routing, to read what LeanData’s customers are saying about LeanData’s industry-leading solutions!

LeanData-lead-account-matching-routing-Infographic

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Ray Hartjen
Senior Content Strategist at LeanData

Ray Hartjen is a senior content strategist at LeanData, where he collaborates with internal and external customers in furthering the engaging narrative of revenue operations and innovative go-to-market strategies. You can connect with Ray on both LinkedIn & Twitter.