Last year, eight years after LeanData pioneered the Lead-to-Account (L2A) Matching and Routing software solution space, the technology was officially recognized as a software category by analysts like TOPO (now part of Gartner) and others, notably the peer-to-peer review site, G2.

However, make no mistake, this is no fledgling technology category – it’s been working to solve for customers’ go-to-market (GTM) challenges for the better part of a decade! The recognition, though, is a significant validation of what LeanData and its customers have worked tirelessly to create, and it brings further attention to the problems solved by automated lead-to-account matching and routing.

Recently, G2 released its quarterly Grid® Report for Lead-to-Account Matching and Routing for spring 2021, and LeanData is proud to be recognized by customers as the category Leader. Check out the new infographic below, The Rise of a Software Category: Customers Speak Out on Lead-to-Account Matching & Routing, to read what LeanData’s customers are saying about LeanData’s industry-leading solutions!

LeanData-lead-account-matching-routing-Infographic

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Ray Hartjen
Senior Content Strategist at LeanData

Ray Hartjen is the head of content at LeanData, where he collaborates with internal and external customers in furthering the engaging narrative of revenue operations and innovative go-to-market strategies. You can connect with Ray on both LinkedIn & Twitter.