Designing a GTM Engine That Scales: When to Optimize, Extend, or Replace Your Current Systems

Your go-to-market motion is only as strong as the systems behind it.

As lead volume, buying roles, and handoffs grow, so does complexity and eventually, every team hits the same question: Should we optimize, extend, or replace our current infrastructure?

Join Alice Walker, Head of Integrated Marketing at LeanData and Rob Deutsche, Solutions Consultant at LeanData, for a tactical webinar designed to help GTM, RevOps, and Salesforce leaders navigate this inflection point with confidence.

• In this session, you’ll learn how to:
  Spot the warning signs your Salesforce Flows are no longer sustainable – from brittle logic to routing delays.
• Break the custom logic loop before it becomes unmanageable tech debt.
• Apply a proven framework to evaluate when to optimize, extend, or replace your GTM infrastructure.
• Plan for post-decision success, with rollout best practices for each path forward.