LeanData Customer Spotlight: Affinity

How Affinity Uses LeanData for Smarter, Signal-Based Orchestration

Looking to optimize your revenue operations with smarter routing? Join us for an inside look at how Affinity is using LeanData to surface the right intent signals, gather the right personas and leverage pre-built sequences—ensuring the accounts most ready to engage are delivered to reps on a silver platter.

In this session, Raheel Alam, 3x LeanData Admin, Certified Expert, and OpsStar of the Year will share how he’s using LeanData to build out a signal-based architecture.

✅ Persona Optimization: Identify the right persona at each company to maximize pipeline efficiency and eliminate wasted outreach.
✅ Intent-Driven Routing: Use 6sense signals to trigger account assignments and prioritize high-intent leads—so your team always knows who’s ready to engage.
✅ Account Automation: Streamline how reps receive accounts, intent signals, and pre-built sequences—ensuring they know exactly who to contact and what to say for maximum impact.