Session: Your AI is Only as Smart as Your GTM Foundation
When: Wednesday, Nov 4 | 9:30 – 9:50 AM
Where: Innovation Stage
Speaker: LeanData’s Tara Montanez and Atlassian’s Kelly Jo Horton get candid about the AI Reckoning: what breaks when AI is built on bad data, and why fixing the foundation is the smartest AI investment you’ll make this year. Learn the three foundations AI-ready GTM needs (data, process, and context) and how companies like 6sense and Atlassian turn signals into pipeline.
Abstract: 93% of GTM teams have deployed an AI agent, but only 31% say their infrastructure was ready. Your agent routes a hot lead to a rep who left in March. Your SDR and your AI call the same prospect. Unfortunately, bad data is undefeated against great AI, great sales teams, and the most well intended of processes. Learn the three foundations AI-ready GTM needs (data, process, and context) and how companies like 6sense and Optimizely turn signals into pipeline.
In this session, you will learn how to:
- Give your people and agents one trusted record to act on, so every signal lands in the right place
- Turn undocumented processes into encoded rules that route every contact and signal to the right rep, agent, or play
- Share one view of the customer across marketing, sales, and CS, so handoffs never drop what came before