Solution Includes Account-Based Nurturing for Marketo
Sunnyvale, Calif., April 8, 2015 — LeanData, Inc., experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s latest B2B suite provides a full-funnel solution to simplify account-based marketing (ABM) and target account selling initiatives for demand generation, marketing and sales operations.
Account-based marketing initiatives continue to pick up steam. The LeanData survey from Fall 2014 revealed that over 85% of B2B companies were either beginning to utilize or fully utilizing account based marketing.1
“We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. “The combination of Marketo with LeanData allows our customers to take a whole new approach to lead nurturing and drip campaigns by segmenting by account details such as sales stage, account owner, customer status, products owned, or other account demographics. This will ultimately help marketers be much more aligned with sales and revenue objectives and have a more engaging, personalized relationship with their audience.”
“We’re very inspired with the pace of customer implementations, and their eagerness to deploy across their entire sales and marketing teams,” says Dan Ziman, Chief Marketing Officer at LeanData. “Our learnings along with our account-centric vision have led to a greater ability for sales and marketing to work together on segmenting, routing, and reporting at the account level.”
Spring Release of the LeanData Account-Based Lead Management Suite
LeanData’s solution addresses lead management complexity by matching leads against existing accounts, contacts, and opportunities in your CRM system. The Spring Release includes the following new capabilities:
- Account-Based Nurturing: The LeanData Marketo Integration uses Marketo Webhooks to generate Smart Lists for account based nurturing. The integration exposes the matched account detail into leads for both 1:1 synced and non-synced implementations. LeanData is also compatible with other marketing automation platforms.
- Account-Based Reporting: LeanData improves CRM reporting at the campaign and opportunity level by continuously rolling up all marketing touch points from campaign members to opportunities. From the opportunity view, sales reps can see every relevant campaign touch, which can assist sales in closing deals.
- Account Alignment: For sales operations professionals, this tool will ease the account reassignment process, and utilizes your business rules to ensure that the right lead gets to the right rep saving countless hours of manual effort and confusion.
Visit LeanData at the Marketo Marketing Nation™ Summit
LeanData is a LaunchPoint sponsor at the Marketo Summit on April 13 – 15, 2015 in San Francisco. For more information: https://summit.marketo.com/2015/.
About Marketo
Marketo (MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s® Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit: http://www.marketo.com/.
About LeanData Inc.
We’re passionate about simplifying the B2B sales process. Our lead management software is specifically built to address account-based marketing and target account selling initiatives. LeanData’s customers include Marketo, DoubleDutch, Cloudera, and many other market leaders.
To learn more, call 408.827.LEAN (5326), visit us on the web, LinkedIn, or Tweet Us.
Additional Resources
Sources
- LeanData Research Study, Sept. 15, 2014 of 210 B2B Sales & Marketing Professionals.
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Contact
Dan Ziman, LeanData, Inc., +1.669.721.9385, press@leandatainc.com