3 Data Productivity Strategies to Improve Sales Efficiency and Speed to Lead

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Hear from Don Otvos, VP of Revenue Operations at LeanData, and Chris Cole, Senior Sales Director at Validity as they share 3 “Data Productivity” strategies to remove friction in today’s highly technical Account Executive workflows, reduce lead response times, and improve forecasting accuracy, while developing more efficient and effective sellers.

You will learn:

  • The gaps in most lead routing processes that slow down lead response times and create confusion for your sellers and your prospects
  • How to build CRM workflows that help sales teams work “smarter”, not just “harder”, by better visualizing their accounts and prioritizing their workload
  • How to improve data “actionability” without adding extra steps to your sales process
  • How to position your tech stack as a competitive advantage to attract, retain, and develop top sales talent in a highly competitive job market


  • Lead Management
  • Lead Response Time
  • Operations
  • Revenue Orchestration
  • Speed to Lead

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