In today’s environment, most companies know that an account-based approach is the path to revenue. But many still struggle with using engagement data strategically to unlock its power. Join this on-demand session to learn 8 ways to utilize engagement data to penetrate target accounts, align teams and drive scalable growth.
You will discover how to use engagement data to:
- Develop an aligned and data-driven ABM motion
- View early-stage metrics to track accounts and buying units
- Measure territory health as well as campaign follow up
- Allocate budget and resources thoughtfully
