Have multiple GTM motions at your organization with different teams and priorities? Need to ensure all teams are effective and yielding results? Learn how BrightTALK manages complex growth strategies with a solid data foundation and a revenue operations mindset.
Watch this session to hear how BrightTALK:
- Formed a Revenue Operations function for cross-functional alignment, data transparency and growth
- Leverages account and lead matching data to organize and route CRM data across the company
- Arms their teams with attribution data to make data-driven marketing decisions