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Customer Story

BrightTALK’s RevOps Mastery: It’s All About the Data

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Have multiple GTM motions at your organization with different teams and priorities? Need to ensure all teams are effective and yielding results? Learn how BrightTALK manages complex growth strategies with a solid data foundation and a revenue operations mindset.

Watch this session to hear how BrightTALK:

  • Formed a Revenue Operations function for cross-functional alignment, data transparency and growth
  • Leverages account and lead matching data to organize and route CRM data across the company
  • Arms their teams with attribution data to make data-driven marketing decisions
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  • Operations

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  • Automate the end-to-end revenue process
  • Facilitate and accelerate your company's growth
  • Gain better visibility and control over your process
  • Gain better visibility and control over your process