Customer Story

BrightTALK Rapidly Responds to Leads and Measures Success with LeanData

Embed Video Preview

BrightTALK, a content and demand platform, manages leads and contacts across a global organization, helping marketers use webinars and videos to reach a B2B audience. Aligning their sales and marketing data and immediately notifying the sales team about their new leads and contacts is vital to their team.

BrightTALK uses LeanData to automate the process of getting the right leads, to the right reps, at the right time using lead-to-account matching, and then routing various objects such as leads, contacts, and accounts to SDRs and AEs. Alerts are sent via email and Slack to ensure the team follows up and time-based nodes help to enforce SLAs.

Tags
  • Customer Story
  • Lead Management
  • Lead Routing
  • Lead-to-Account Matching
  • Marketing
  • Operations
  • Revenue Orchestration
  • Sales

Related Resources

Welcome to the LeanData Resource Center. We hope you will
find content interesting to read, watch and share.

Solution Brief
Is Your Organization Ready for a Buying Group Motion?

Use this checklist to determine if your company is ready for a buying group motion based in Opportunities.

Request a demo

See LeanData in action

Learn how LeanData customers have modernized Revenue Orchestration at their companies

Request a demo
  • Automate the end-to-end revenue process
  • Facilitate and accelerate your company's growth
  • Gain better visibility and control over your process
  • Gain better visibility and control over your process