Modern Revenue Orchestration.
Today’s buying journey is decidedly digital-first. The result is an explosion of buyer signals — website visits, blog post reads, eBook downloads, trade show booth visits and MUCH MORE. The challenge for businesses is to respond to buyer signals with the correct play, with speed, accuracy and relevance.
Between signals and plays lies Revenue Orchestration, the purposeful coordination of the people, processes and plays needed to transform buyer signals into buying decisions.
That’s modern revenue orchestration, and that’s the LeanData revenue orchestration platform