We all witnessed the evolution of Sales Operations growing into Revenue Operations; resulting in its growth to the #1 job on Linkedin in 2023. But not everyone was convinced: the problem was in team re-brands that were “only Sales Ops” going by a different name. The teams didn’t deploy a unified approach to include marketing and customer success. They may have even reported to a CRO that did not have responsibility for all revenue.
Now we’re seeing the emergence of GTM (go-to-market) Operations. So why is this happening? Have we just adopted yet another fancy new label for the same thing, OR is the movement different this time? Some experts do define GTM Ops as being meaningfully different from RevOps.
In this session we will debunk myths about all kinds of ops teams. We’ll expose these re-brands for what they are and learn how to avoid the pitfalls of jumping on the category bandwagon – and what to do instead.
We map out how to truly unite operations across the customer journey and go-to-market departments from marketing, to sales, to product, to customers. Because at the end of the day, no matter what label we put on it, there is only ONE right way to run a unified operations team.
Speakers
Catch all the highlights from the 2024 OpsStars Conference here: From AI to Buying Groups: Takeaways from OpsStars & Dreamforce 2024
