Lead-to-Account Matching: The Essential B2B Growth Foundation

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Has your go-to-market team automated lead-to-account (L2A) matching yet? If not, you will want to after this webinar! Hear why SiriusDecisions says L2A matching is a must-have for high-performing B2B organizations in 2020.

Join SiriusDecisions’ Senior Research Director of Marketing Operations Strategies, Kerry Cunningham, and LeanData’s Sr. Vice President Product, Hendrick Lee, in this webinar to learn how to implement L2A matching to accelerate the sales cycle at your organization.

Join us to learn how to:

  • Match every incoming lead to an account in your CRM
  • Optimize L2A matching for lead routing and attribution
  • Adopt L2A best practices from real-life success stories
  • Boost marketing impact with a consistent CX across the buyer journey

Featured Speakers

Kerry Cunningham
Senior Research Director of Marketing Operations Strategies

Hendrick Lee
Sr. Vice President Product

  • Lead-to-Account Matching
  • Operations
  • Revenue Orchestration

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