As go-to-market strategies become increasingly complex, and modern marketing and sales operations grow into highly specialized and sophisticated functions, the tech category of Lead-to-Account Matching (L2A) and Routing is stepping out of the shadows and gaining greater awareness as one of the most critical technologies for powering today’s revenue engines.
Join TOPO’s Senior Marketing Analyst Eric Wittlake in this webinar to hear more about this important tech category – and the newly released research he co-authored exploring its tremendous benefits for leading go-to-market organizations.
Watch to learn:
- Competitive advantages for implementing an automated L2A Matching and Routing solution
- Ways to increase scalability by automating time-sensitive processes
- Buyer’s guidance on how to evaluate L2A Matching and Routing technology
- Tangible ROI you can expect from automating this workflow in the revenue process
Don’t forget to read the research report discussed on the webinar!