Join Scott Sutton, VP of Revenue Operations at ZoomInfo, for actionable steps on architecting a successful Go-to-Market (GTM) strategy that eliminates traditional silos, blends processes, aligns resources, and maximizes business outcomes.
Learn how to shift the focus from historic metrics and KPIs, to a deeper understanding of attribution and channel effectiveness, in order to drive productivity and alignment across revenue teams.
Scott will share insights into his own experience in growing ZoomInfo’s GTM, navigating inevitable challenges, and centralizing the company’s data for a holistic, 360 view that he believes is paramount to any successful growth strategy.
