With buyers conducting anonymous research, multiple people involved in purchase decisions, and dozens of cross-channel touches required to advance deal cycles, B2B marketers and sellers have more data and complexity to manage than ever before. Revenue teams today need deep insights to optimize their ABM strategies and report on ROI.
Check out this on-demand session to learn how companies like Sage Intacct are using 6sense and LeanData to:
- Uncover anonymous buyer demand
- Automate account fit modeling
- Tie together lead, contact, account and opportunity data
- Report on attribution
You’ll also gain understanding on how to manage the flow of complex data, uncover valuable insights, and report on the ROI of your ABM strategies.
