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2020 OpsStars Awards: Account-Based Marketing Program of the Year

The ABM Program of the Year Awards goes to LinkedIn for exemplifying a best-practices approach to account-centric programs with proven success.

“Getting buy-in from Sales and being clear about the data we wanted to capture was integral to our success. Now, we’re undertaking an exercise to see how our non-ABM accounts compare to our ABM accounts, which will help us derive the true impact of our ABM campaign.”

Angela Lee Senior Marketing Manager, LinkedIn
Tags
  • Account-based
  • Customer Story
  • Operations
  • OpsStars

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