eBook

2020 OpsStars Awards: Account-Based Marketing Program of the Year

The ABM Program of the Year Awards goes to LinkedIn for exemplifying a best-practices approach to account-centric programs with proven success.

“Getting buy-in from Sales and being clear about the data we wanted to capture was integral to our success. Now, we’re undertaking an exercise to see how our non-ABM accounts compare to our ABM accounts, which will help us derive the true impact of our ABM campaign.”

Angela Lee Senior Marketing Manager, LinkedIn
Tags
  • Account-based
  • Customer Story
  • Operations
  • OpsStars

Related Resources

Welcome to the LeanData Resource Center. We hope you will
find content interesting to read, watch and share.

Video
Manage Volume with Recurring Routing Jobs

Learn how to prioritize urgent records in your CRM by offloading less time-sensitive records to a recurring routing job. This ensures that urgent records are processed quickly, while less critical records are still assigned.