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Busting Silos: Snowflake’s Unified, Account-Based Motions at Scale

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Through a combination of account prioritization, digital advertising and highly targeted SDR prospecting, Snowflake experiences 2X to 4X increases in SDR efficiency. Hear from Travis and Hillary as they describe a unique approach to account-based marketing they’ve coined “One-Team GTM.” Learn from Travis and Hillary as they share plays and strategies from their recently published book, Busting Silos.

Session takeaways:

  • Learn how to activate sales and marketing as one go-to-market team,
  • Gain an understanding of the tactics that make account-based marketing successful at scale.
  • Understand how to use data to orchestrate revenue plays.
  • OpsStars 2023
About the Author
Chengxin Tan

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