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Next-Level GTM: Tactical Tips for Personalized Buying Experiences

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When you have your marketing, sales, operations, and partnerships teams all marching in the same direction, you’re sure to pull off an impressive show. In this session, you’ll find hot takes, actionable takeaways, and thought-provoking answers that will help you innovate on your go-to-market strategy to deliver more personalized buying experiences, even amidst turbulent economic conditions.

Session takeaways: 

  • Develop buyer journeys that span all of your channels.
  • Align your GTM teams through a data-based approach.
  • Deliver personalized buying experiences designed for engagement.

Caitlin Seele, Drift

  • OpsStars 2023
About the Author
Chengxin Tan

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