Video

Route Your Way to More Website Pipeline

A blue and green gradient rectangle with an image of one speaker from the OpsStars 2023 conference

Your website is filled with untapped pipeline potential. Every day, qualified buyers are landing on your site but if it isn’t fully optimized for conversion – or worse, your operational processes have qualified leads falling through the cracks – then you are leaving money on the table.
Session takeaways:

  • Learn how you can use a routing platform, like LeanData, with a pipeline generation platform, like Qualified, to fix your “leaky” lead and pipeline bucket.
  • Know which areas of your website can be optimized to convert more target account traffic into leads.
  • How to utilize LeanData routing to make sure reps aren’t wasting time on low intent or miss-routed leads.
Tags
  • OpsStars 2023
  • Routing
About the Author
Chengxin Tan

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