The Reports Your CMO Wants to See

In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024.

Session takeaways:

• Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter.
• RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies.
• Actionable Insights: Discover innovative strategies to turn your analytics into strategic action.

Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.

• Ashley Long, Demandbase
• Jon Miller, Demandbase

About the Author

Chengxin Tan