Today’s rapidly evolving markets and changing buyer behaviors have impacted how business-to-business (B2B) companies acquire and retain customers. Marketing and sales leaders must adapt their operating models – or risk falling behind competition. The need for a more integrated, interconnected and modern revenue engine in B2B has never been more pressing.
Revenue Operations (RevOps), the concept of centralizing marketing, sales and customer success operations, has emerged as a high-impact way to accelerate revenue growth and go-to-market effectiveness through tighter alignment of these functions.
Join Boston Consulting Group and LeanData for a discussion around this fast-emerging new model for growth. We will share results from BCG’s RevOps benchmark study conducted with 25 of the world’s largest B2B companies and feature a panel discussion with real-world RevOps pioneers from Okta and Zoom.
Watch to learn:
- How RevOps is emerging in the Enterprise vs SMB/MM
- Key trends driving RevOps adoption – and common barriers
- Lessons learned and best practices from early adopters
- Predictions for RevOps growth in 2021
Want more? Check out our State of Revenue Operations 2019 Report to see how nearly 2,500 sales and marketing pros responded to the world’s largest survey on RevOps in B2B.
