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From Vision to Value: 7 Skills of CDP-Powered Marketing

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Rockwell Automation is on a mission: bring together their first and third party data and provide deeper, more actionable insights that help their revenue teams drive faster growth. Learn about the seven steps they’ve taken to identify target buying groups and prioritize sales and marketing efforts around those more precise, in-market audiences; deliver customer experiences that engage and identify new opportunities for growth; and optimize channel performance to increase campaign ROI.

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  • Marketing
  • Operations
  • OpsStars

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