LeanData’s integration with Salesloft allows a user to route prospects to the right reps.
Slack has transformed business communication– it’s the platform where work can happen.
Expertly target and engage high-value accounts when they’re ready to buy.
LeanData’s integration with Outreach allows a user to route prospects to the right reps.
Use LeanData for Buying Groups to remove selling friction, drive sales efficiency, and eliminate pipeline bottlenecks.
In this guide, we’ll break down industry best practices and provide you with a roadmap for success.
Learn moreLearn from Palo Alto Networks’ pilot program of a Buying Groups motion which triggered a powerful chain reaction: fewer canceled meetings, increased pipeline growth, accelerated deal progression, and ultimately, greater revenue.
Read the full story here“When we saw some of the work that LeanData had put together around Buying Groups, it gave us a roadmap on how we could execute it.”
Jeremy Schwartz
Sr. Manager, Global Lead Management & Strategy
Additional resources to fuel your GTM growth.
For high-consideration products that require input from a buying group, MQLs don’t work. Learn why an Opportunity motion is more effective.
Learn what a buying group is for B2B sales, the role each member plays, and how to engage with the personas in the group.
There’s a new sales motion gaining traction and it’s primed and ready to disrupt old MQL models. Get up to speed on the Opportunity-centric motion.
Learn the steps to transition from a traditional MQL model to an Opportunity-based approach focused on Buying Groups.
Transitioning to an opportunity-centric motion based in buying groups is the ultimate GTM sweet spot. Learn how to implement in four phases.
Explore the metrics of B2B Buying Groups for faster conversions and higher revenue. Learn how this motion outperforms MQL models.
Learn from the pros as they share real-world examples of how organizations position Buying Groups internally. Understand the core metrics Marketing teams need to adopt in an Opportunity-centric model.
Watch the full webinar on-demand“If leads are too narrow and accounts are too broad then buying groups may just be right.”
Jon Miller
MarTech Entrepreneur & Co-Founder at Marketo & Engagio
The Opportunity object not only reflects how sellers think, it matches how buyers buy. Use this checklist to gauge your organization’s readiness and value potential.
This comprehensive guide to Buying Groups contains everything you need to know about this revolutionary B2B Opportunity-focused motion.
Access the ebook hereGet ready to learn:
TechTarget CMO John Steinert outlines the three steps his organization took to implement Buying Groups.
Read the full article here“A Buying Group go-to-market motion makes your revenue waterfall much more productive. It sets you up to close more Opportunities for more revenue with the same amount of sales and marketing effort.”
John Steinert, CMO, TechTarget
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