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Experience Intelligent Go-to-Market Execution
@ Forrester B2B Summit

Explore the future of Buying Groups with LeanData on April 1 – 3.

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Why LeanData

Meet with LeanData at Forrester

Meet us at Booth #110 to automate GTM operations, for any motion with LeanData.

 

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Network & Celebrate with LeanData + Demandbase

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Relax at BaseLounge

Grab a coffee and recharge your devices at BaseLounge, just down the street from Forrester!


April 1 – 2


Save Your Spot

Party at BaseBash

Get treated to a night of networking, good food, and great vibes after Forrester on Day 2.


April 1, 7:00 PM MT


Save Your Spot

Top Enterprises Use LeanData

The MQL is dead, long live the MQL!

MQLs can still matter—but only when paired with holistic account relationship data. Hear how NVIDIA aligned its lead gen and buying group ops tactics through integration of diversified intent signals into a broad account propensity model. Gain real world, practical steps to evolve your MQL process beyond siloed data, teams, and customer segments, into a more aligned, effective strategy giving sellers the insights they need to close more deals. The MQL is dead… kind of.

April 1st | 12:15pm – 12:45pm MT

 

The Recipe for Buying Groups Success at Veeam

Veeam’s success in adopting an opportunity-based selling model was no accident—it was a carefully crafted recipe. This session reveals the key ingredients for a Buying Groups motion: cross-functional alignment, trusted partners, and proven strategies for overcoming challenges. Attendees will leave with a step-by-step framework to apply in their own organizations, including specific milestones and measurable outcomes that brought Veeam’s vision to life in less than 18 months.

April 2nd | 1:30pm – 2:00pm MT

Top Companies Use LeanData for:

+ 50 %

New Pipeline

90 %

Faster Lead Follow-Up Time

60 %

Manual Work Time Eliminated

Simplifying Buyer Journeys for 1,000+ Revenue Teams