LeanData Supports Growing Community of Revenue Ops Professionals

Full-day events will bring together B2B leaders in Sales Ops, Marketing Ops, Customer Ops—and the fast-emerging role of Revenue Ops—into one place for learning and networking

SUNNYVALE, Calif., March 11, 2019—Responding to growing demand, LeanData®, the leader in enterprise Revenue Ops solutions, has expanded its popular OpsStars™ conference, held annually alongside Salesforce’s Dreamforce event, into a multi-city roadshow. Centered around this year’s theme – “Journey to Revenue Operations” – the 2019 OpsStars event series will feature keynote addresses, panel discussions, sessions, workshops and a host of networking opportunities throughout each day.

“Over the past four years, we’ve been proud to support B2B sales and marketing operations leaders with OpsStars – the world’s first dedicated forum for revenue ops professionals – empowering them to drive growth for their organizations and evolve their careers to the next level,” said Karen Steele, CMO at LeanData. “As more and more businesses move to a Revenue Operations model, this organizational change will have significant implications for sales and marketing operations. We recognize the growing need for community in this fast-changing environment, and are pleased to extend OpsStars to many more ops professionals this coming year.”

Revenue Operations is an emerging go-to-market paradigm, described by SiriusDecisions as “bringing the operational work of sales, marketing and customer success together under one roof.”

In the OpsStars opening keynote, titled “Emergence of Revenue Operations,” Dana Therrien, SiriusDecisions’ Sales Operations Strategies Practice Leader, will help attendees understand the issues driving this significant trend, the benefits and challenges this organizational shift would bring, and the considerable implications – and opportunities – for marketing and sales operations professionals.

OpsStars 2019 will provide attendees with a robust agenda of content and speakers. Featured speakers include Matt Heinz, CEO of Heinz Marketing; Bernie Kassar, Chief Customer Officer at Xactly; Kate Hallett, Head of Digital Marketing at Sutherland; Tracy Eiler, CMO of InsideView; Jeff Pedowitz, CEO of The Pedowitz Group and many others.

Visit www.ops-stars.com for more detail on locations, dates and speakers.

Event sponsors include Go Nimbly, Groove, InsideView, InsightSquared, LeanData, Outreach, The Pedowitz Group, Sigstr and Terminus.

About LeanData

LeanData provides the leading Revenue Ops platform to manage all go-to-market motions to increase speed to revenue, improve the buyer experience, and better align sales and marketing ROI.

As the leader in Lead-to-Account Matching, Routing and Marketing Attribution solutions, LeanData stands at the center of your CRM connecting data to the right people, so businesses can accelerate time to revenue and drive growth. Now we’re continuing on our promise to relentlessly innovate with the LeanData Revenue Ops platform where teams can plan, execute, and analyze their ever-changing go-to-market motions with a single, centrally-managed platform that’s agile, transparent, and comprehensive. The LeanData Revenue Ops platform also integrates with leading sales and marketing applications to further streamline best-in-class go-to-market execution for companies of all size.

LeanData helps many of the world’s fastest-growing enterprises, including Glassdoor, Marketo and more, to automate, simplify and accelerate revenue for their go- to-market motions. For more information, visit www.leandatainc.com.

Samantha Moore
+1 408.712.0612