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Webinar Purple background with the on-demand webinar title, Home » Webinars » Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups. With speakers: Martin Haasenstrach, Global Channel Marketing, Siemens. Lauren Daley, Director, Marketing Operations, Palo Alto Networks.

Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups

Learn how B2B leaders from Palo Alto Networks and Siemens successfully transformed their marketing strategies from lead-centric to buying group approaches. Discover practical insights on change management, tech stack evolution, and measuring success in this expert panel.

Webinar blue rectangle with title for customer spotlight webinar with Raheel Alam at Affinity

LeanData Customer Spotlight: Affinity

In this webinar, Raheel Alam, 3x LeanData Admin, Certified Expert, and OpsStar of the Year shared how he’s using LeanData to build out a signal-based architecture.

Webinar Webinar on-demand cover, featuring speakers: Benjamin Roach (Head of RevOps at Interim), Christine Maxey (Former VP of RevOps at LeanData) and Yvonne Kloiber (Revops at Spendesk).

Best Practices for Scale and Efficiency in RevOps

Is your revenue team struggling with lead routing inefficiencies, data fragmentation, or slow response times? This webinar features three RevOps executives who shared proven strategies to overcome these challenges and build more predictable revenue streams.

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LeanData Customer Spotlight: Rebuy Engine

Watch this on-demand webinar to learn how Rebuy is using LeanData to power seamless onboarding, customer success management, and expansion opportunities—ensuring no customer slips through the cracks.

Video

2025 GTM Trends: What the Best-in-Class Are Doing Differently

2025 GTM strategies - same old playbook? Doubt it. The best are already evolving. AI is no longer just a buzzword, MQLs are fading, and new success metrics are taking over. So, what should you measure? And how do you align your teams for real growth? We’ve got the insights.

Webinar

What’s New With LeanData: Product Edition | January 2025

Watch as the LeanData Product team walks through the latest updates to the Revenue Orchestration Platform and BookIt in What's New With LeanData: Product Edition