Request a demo

Resource Center

All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
eBook

The 2026 B2B State of Martech and Revenue Operations Report

LEARN MORE
Showing 1-6 out of 429 found articles
Sort by: Newest
Webinar purple background, MQLs to Buying Groups webinar. Featuring three speakers: Amy Hawthorne (Principal Analyst, Forrester), Jean Cameron (Sr. Director, Field & Channel Marketing Demandbase), and Jim Bell (CMO, LeanData)

From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy

Learn how to evolve your B2B go-to-market strategy by shifting from MQLs to ABM and Buying Groups. Featuring insights from LeanData, Forrester, and Demandbase.
Solution Brief Work Smarter, Grow Faster

Work Smarter, Grow Faster: How LeanData Helps You Do More With Less

See how lean teams use LeanData to save time, cut costs, and accelerate revenue growth.
Video a rectangle with a green lightbulb and a leandata tips and tricks logo

Quote Approvals with Any Object Routing and NotifyPlus

When deals need quick approvals for discounts or quotes, manual processes can create bottlenecks. Using LeanData's Any Object Routing with NotifyPlus Slack Integration, you can automate the routing of quote approvals directly through Slack.
Webinar Purple background with the on-demand webinar title, Home » Webinars » Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups. With speakers: Martin Haasenstrach, Global Channel Marketing, Siemens. Lauren Daley, Director, Marketing Operations, Palo Alto Networks.

Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups

Learn how B2B leaders from Palo Alto Networks and Siemens successfully transformed their marketing strategies from lead-centric to buying group approaches. Discover practical insights on change management, tech stack evolution, and measuring success in this expert panel.
Webinar blue rectangle with title for customer spotlight webinar with Raheel Alam at Affinity

LeanData Customer Spotlight: Affinity

In this webinar, Raheel Alam, 3x LeanData Admin, Certified Expert, and OpsStar of the Year shared how he’s using LeanData to build out a signal-based architecture.
Solution Brief

LeanData + Demandbase

See how LeanData and Demandbase together deliver real-time account insights and smart routing to streamline your sales process.