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All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
Customer Story
Video
Marketing Profs Demo Day: Buying groups Edition demo with LeanData
In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales, Marketing, and RevOps full visibility into the actual people driving enterprise decisions.
Webinar
Rethinking the MQL: The Rise of Buying Group Strategy in ABM
Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.
Solution Brief 
Why More Revenue Teams Are Breaking Up with Chili Piper
Ditch the duct tape and tap into a go-to-market execution engine that actually works. See why LeanData is the smarter choice.
Video
Driving Revenue with Buying Groups: LeanData Demo Day
Watch this RevGenius Demo Day session to see how LeanData’s Buying Groups Edition helps revenue teams engage full buying committees and drive more accurate pipeline inside Salesforce. Senior Solutions Consultant Rob Deutsche walks through a 7-step Buying Group Journey to show how top GTM teams turn signals into smarter, faster deal cycles.
Webinar
From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy
Learn how to evolve your B2B go-to-market strategy by shifting from MQLs to ABM and Buying Groups. Featuring insights from LeanData, Forrester, and Demandbase.
Solution Brief 
