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Demo

Building a Connected GTM Motion With LeanData

At ReVolt Demo Day, LeanData’s Mike Madsen and Rob Deutsche showed how Intelligent GTM Orchestration helps revenue teams connect buyer signals, automate actions, and align marketing, sales, and RevOps.

Customer Story Brandwatch customer story thumbnail

How Brandwatch Doubled Conversion Rates with Intelligent GTM Orchestration

Brandwatch transformed its go-to-market operations by replacing manual processes with LeanData’s intelligent GTM orchestration, resulting in 2x conversion rates.

Video

Ops Excellence in Action: Award-Winning Leaders Share Their Playbooks

What does it take to become OpsStar of the Year? Hear from past winners as they share the strategies, GTM trends, and playbooks shaping the future of revenue operations. Includes a preview of the 2025 finalists.

Video purple background, photo of LeanData’s Alice Walker and Rob Deutsche

Designing a GTM Engine That Scales: When to Optimize, Extend, or Replace Your Current Systems

Is your GTM engine built to scale? Discover how RevOps and Salesforce leaders can spot system breakdowns, overcome tech debt, and choose the right path forward—whether it’s optimizing, extending, or replacing your infrastructure.

Webinar purple background, on-demand webinar title: rethinking the MQL webinar. Hosts are: Evan Liang (LeanData), Jeremy Schwartz (Palo Alto Networks), Jillian Coffin (Informa TechTarget) and John Steinert (Informa TechTarget)

Rethinking the MQL: The Rise of Buying Group Strategy in ABM

Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.

Webinar purple background, MQLs to Buying Groups webinar. Featuring three speakers: Amy Hawthorne (Principal Analyst, Forrester), Jean Cameron (Sr. Director, Field & Channel Marketing Demandbase), and Jim Bell (CMO, LeanData)

From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy

Learn how to evolve your B2B go-to-market strategy by shifting from MQLs to ABM and Buying Groups. Featuring insights from LeanData, Forrester, and Demandbase.