Video

Buying Groups in Practice: Combining Technology and GTM Strategy

Headshots of Vivek Ravisankar and MJ Kahn from their session at OpsStars 2024

While much is discussed about the theory of Buying Groups, there remains a shortage of practical expertise on effectively running and managing this large-scale initiative. Vivek Ravisankar, Senior VP of Engineering at LeanData, and MJ Kahn, Senior Vice President of Technology at OpFocus, share their expertise on combining powerful Buying Group technology with essential analysis and GTM strategy to successfully launch an Opportunity-centric motion.

Session takeaways: 

  • Understand the core technologies needed to effectively analyze, track, and manage a Buying Group
  • Learn how to identify crucial Buying Group members and roles
  • Gain insight into the Buying Group Adoption Journey and key data points to collect along the way

Speakers:

Catch all the highlights from the 2024 OpsStars Conference here: From AI to Buying Groups: Takeaways from OpsStars & Dreamforce 2024

Tags
  • Buying Groups
  • OpsStars 2024

Related Resources

Welcome to the LeanData Resource Center. We hope you will
find content interesting to read, watch and share.

Interactive Tour
Improve Post Sale Experiences: Interactive Tour

Streamline customer onboarding, support, and renewal workflows to increase customer satisfaction, revenue attainment, and growth.