While much is discussed about the theory of Buying Groups, there remains a shortage of practical expertise on effectively running and managing this large-scale initiative. Vivek Ravisankar, Senior VP of Engineering at LeanData, and MJ Kahn, Senior Vice President of Technology at OpFocus, share their expertise on combining powerful Buying Group technology with essential analysis and GTM strategy to successfully launch an Opportunity-centric motion.
Session takeaways:
- Understand the core technologies needed to effectively analyze, track, and manage a Buying Group
- Learn how to identify crucial Buying Group members and roles
- Gain insight into the Buying Group Adoption Journey and key data points to collect along the way
Speakers:
- Vivek Ravisankar, Senior VP of Engineering, LeanData
- MJ Kahn, Senior Vice President of Technology, OpFocus, Inc.
Catch all the highlights from the 2024 OpsStars Conference here: From AI to Buying Groups: Takeaways from OpsStars & Dreamforce 2024
