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Solution Brief

Campaign Member-Based Routing

Your Leads and Contacts in Salesforce regularly engage with your marketing campaigns, but that campaign engagement information often isn’t used to improve routing decisions or buyer conversations. The result is suboptimal assignment and distribution of Leads and Contacts to representatives for priority follow-up activities.

In this solution brief, learn how LeanData Routing‘s  campaign member-based routing feature allows you to automatically assign and manage leads based upon their engagement with your campaigns.

  • Lead Management
  • Lead Routing
  • Marketing
  • Operations
  • Revenue Orchestration
  • Tech Stack

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Customer Story
How LeanData Acts as the Foundation of Spekit’s Integrated Tech Stack

Laura Wheeler, VP of RevOps and Enablement at Spekit uses LeanData to ensure that leads being routed to the sales team are equitable and creating equal opportunities across the team.