This OpsStars panel features two OpsStars Award-winning Marketing Operations leaders as they dive deep into strategies and tactics to activate the ultimate growth engine: existing customers!

Key Takeaways

• How to bridge the gap between new business acquisition and expansion efforts
• Operational frameworks to maximize the efficiency of customer retention and growth
• Proven methods to optimize your funnel at every stage

Speakers

• Alex Wolff, Director, Marketing Technology and Operations, Rocket Software
• Rachel Godfrey, Senior Marketing Operations Manager, BambooHR
• Christine Maxey, VP of Revenue Operations, LeanData

Catch all the highlights from the 2024 OpsStars Conference here: From AI to Buying Groups: Takeaways from OpsStars & Dreamforce 2024