This OpsStars panel features two OpsStars Award-winning Marketing Operations leaders as they dive deep into strategies and tactics to activate the ultimate growth engine: existing customers!
Key Takeaways
- How to bridge the gap between new business acquisition and expansion efforts
- Operational frameworks to maximize the efficiency of customer retention and growth
- Proven methods to optimize your funnel at every stage
Speakers
- Alex Wolff, Director, Marketing Technology and Operations, Rocket Software
- Rachel Godfrey, Senior Marketing Operations Manager, BambooHR
- Christine Maxey, VP of Revenue Operations, LeanData
Catch all the highlights from the 2024 OpsStars Conference here: From AI to Buying Groups: Takeaways from OpsStars & Dreamforce 2024
